Merchant & Gould partnered with Trademarks OnPoint to develop a robust database of global refusals based on absolute grounds. This revolutionary tool streamlines the global trademark clearance process, offering a more dynamic, collaborative, and efficient approach for our clients by identifying marks with potential distinctiveness and morality issues.
WAGS is a testament to Merchant & Gould's continuous efforts to integrate cutting-edge technology with our legal expertise. It helps us efficiently review vast amounts of data to identify potential issues that could impact the viability of a trademark in foreign markets.
Cost & Time Efficiency
By screening trademarks against a comprehensive database of refusals, we can identify potential issues early on. WAGS saves clients from engaging in lengthy and costly legal disputes. It streamlines the trademark application process by reducing the likelihood of rejections or oppositions based on absolute grounds, such as descriptiveness or morality.
Market Presence Safeguarding
WAGS supports clients in securing their brand's presence in global markets by reducing the risk of trademark use and application failures. A successful trademark registration is essential for a strong market presence, and WAGS enhances the chances of achieving this.
Brand Integrity Protection
WAGS helps maintain the integrity of a client's brand by ensuring that a proposed trademark is protectable and non-offensive in different cultural contexts. This is crucial for companies looking to establish and maintain a effective brand image in international markets.
Informed Decision Making
WAGS provides clients with detailed insights, allowing them to make data-driven decisions. If a proposed trademark carries risks or unintended consequences, clients can make informed choices about whether to modify their branding strategy or consider alternative options.